Client:

DEhp

Project:

Logo design, brand identity, website design

DEhp, a long-established healthcare products company under the Henry Schein umbrella, was in need of a refreshed identity to align with their updated brand foundations.

Aiming to position themselves as a premier dental supplies partner, the challenge was to develop a modern identity that would shift them from their outdated roots to a more relevant and contemporary visual presence.

This project was designed by Blake Kinne prior to the formation of 11B Studio, during his time at The Visual Brand, which retains the relationship to the client and rights to the artwork.

A D motif was created to mirror the shape of the primary logo and is utilized through out the collateral design to create a unifying presence across all assets.

Clean sans-serif typography was selected to modernize the brand, moving it away from its previous, dated look and helping establish relevance in today’s market.