Client:
Hospital
for Special Surgery
Project:
Apparel design, brand collateral, digital retail signage, email campaigns, website design + maintenance, advertisement design
HSS sought to create an athletic clothing line tailored for both athletes and patients.
As part of a new retail initiative, HSS also needed training materials and various collateral designed,
which expanded into the development of a website
and several advertising campaigns.
This project was designed by Blake Kinne prior to the formation of 11B Studio, during his time at The Visual Brand, which retains the relationship to the client and rights to the artwork.
Their experimental venture, The How You Move Lab, was a retail space equipped with advanced technology to assess a person's mobility, providing detailed reports and personalized plans to help enhance their overall physical wellness.
A series of digital screens were designed and strategically placed throughout the space to enhance brand presence.
A series of training materials were created in HSS’s distinctive illustrative style, blending their traditional branding elements with new line-work iconography.
Initial collateral led to the design of an overview website with online booking, newsletter templates, social media posts, gift card designs, and mailing collateral.
