Client:
New York Power Authority
Project:
Advertisement design, print collateral, pop up banner design, social media strategy, brand extension, email campaigns, event collateral
The New York Power Authority had diverse creative needs. Ranging from brand extensions that require sub-identities and supporting collateral to the regular design of quarterly newsletters, reports, and advertising campaigns, all aim to keep pace with the evolving energy landscape.
This project was designed by Blake Kinne prior to the formation of 11B Studio, during his time at The Visual Brand, which retains the relationship to the client and rights to the artwork.
Several LinkedIn ad campaigns were designed to promote NYPA's portfolio, ranging from renewable energy initiatives to their Smart Street lighting NY project.
NYPA NOW, their customer-facing news and media sub-brand, was given a visual style that complemented their existing guidelines.
In the early stages of NYPA’s EvolveNY development, an EV accessibility campaign was designed to raise awareness towards charging station proximity and practicality.
Newsletter templates, booklets, and pull-up banners were designed to support a variety of events and company initiatives.
An animated agenda along with other digital signage was designed for NYPA’s Customer Clean Energy Exchange event.
Screen designs cycled through session previews and highlights keeping attendees up to speed with the event happenings.
