Client:
Robison
Project:
website design, advertisement design + strategy, animation storyboarding
Robison, one of Westchester County’s largest energy providers, was in need of a new website and an updated visual style that aligned with their existing brand guidelines.
The challenge was to create a modern and dynamic website while accommodating the text-heavy content.
Results: April 2024-February 2025
190k site visits: 333,547% yr/yr increase
153k unique visitors: 586,562% yr/yr increase
251k page views: 100,539% yr/yr increase
This project was designed by Blake Kinne prior to the formation of 11B Studio, during his time at The Visual Brand, which retains the relationship to the client and rights to the artwork.
The solution was to design a layout that balanced dense text with large imagery, maintaining a clean, uncluttered viewing experience without the need to sacrifice essential information.
A refreshed visual style was developed using the brand’s color palette, featuring blue overlays, red accents, and incorporating their heritage grid pattern.
