Client:

Sierra Destiny Creative

Project:

Brand identity, logo design, color pallet, photography, website design

Sierra Destiny, a New York State-based photographer, needed a brand identity and website that captured the magic of her playful spirit.

Our goal was to create a wordmark, color palette, and brand kit that authentically reflected her personality.

We started with a photoshoot to capture her essence and let the imagery guide us both into the logo design process.

Sierra’s warmth is like pure sunshine and this inspired the creation of her logo. Drawing from her middle name, "Destiny," we developed a metaphoric symbol combining the sun and moon to represent harmony, creativity, and the magic of the universe.

This icon seamlessly integrates into the wordmark, which was designed to feel whimsical, creative, and slightly funky, making it a natural extension of her special soul.

The project continued with the development of an easy-to-update portfolio website. The design features a fun, user-friendly layout that aligns with Sierra’s inviting energy and brand palette of earth tones, accented by warm yellows and pinks.

This ensures that Sierra can effortlessly share her work while maintaining the vibrant identity she envisioned.