Over paying for your website?

If you’re a small business and are currently using an enterprise-level web platform you might be paying for way more than you actually need and moving your website to a platform that you can easily manage yourself might be the right move.

Enterprise-level web platforms make sense for companies that are constantly selling high volume at a rapid pace and require daily inventory updating. This also makes sense for those that fully integrate their inventory software, CRM, or lead generation with components on their sites.

However, if you are a smaller business that sells less volume and less-frequently, than you probably aren’t benefiting from expensive features that are irrelevant to you being baked into your high monthly costs.

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When Self-Managing Platforms Make More Sense:

Businesses like small boat dealers typically moving under 20 vehicles per month who do not need an extensive digital inventory could benefit from a simple website built on a platform like Squarespace or Wix. With these platforms your site’s design is completely customized to your needs, giving your customers a high quality web experience, unlike most of the enterprise solutions who re-use out dated templates, the majority of which cause the sites they build to all look the same.

Many of these enterprise-level web platforms charge steep retainers for simple tasks like updating text, swapping images, or managing inventory—and even then, you’re often stuck waiting for them to get around to it, which can take too long. They frame this as a service, but it actually creates dependency rather than empowerment. On top of that, they often upsell complex analytics and marketing tools that are difficult to navigate without expert help, making you reliant on them once again to interpret the data and build strategies—for an added cost.

Let’s change that.

Get exactly what you need, nothing more or less.

At 11B, we build beautiful websites on platforms that are so user friendly our clients can easily update their own content, add and remove listings, and manage lead forms themselves if they wish to, even from their phones.

Unlike most enterprise solutions that require monthly retainers, we typically charge a one time design fee, and the client pays the platform a small yearly hosting fee which in some situations can be one tenth of their curent rates.

Pros & Cons to moving to a self-managing platform:

- You will be taught how to handle all content updates and inventory changes so you don’t have to rely on external teams
- Costs significantly less to host over time
- Super user friendly dashboard and backend for easy use
- Platform software evolves over time so your website can be continuously modernized
- Easy email integration for website form storage so all your leads are always in your inbox.

- Not the best solution for companies with large online catalogs of 100s-1000s accessories / sku numbers.
- May not connect with certain CRM / Content software systems
- Not the best solution for companies requiring 3D interactive graphics and media
- Requires 1-2 hours of platform training

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CASE STUDY

See what we did to help Twin Hull Boats, a long-established boat dealer in Connecticut. Their previous enterprise system was outdated, difficult to update, and came with a high monthly retainer for external inventory management—much of which they didn’t regularly use.

11B redesigned the site on a scalable platform that Twin Hull could manage internally, cutting costs and improving efficiency. The new site features a modern design, stripped of unnecessary elements, and built to grow with the business. 11B also provided in-person training and custom visual guides for inventory updates, empowering the team to handle it all in-house.