Over paying for your website?
If you’re a small business and are currently using an enterprise-level web platform you might be paying for way more than you need.
Enterprise-level web platforms make sense for companies that are selling 100s of SKUs at high volume. They also makes sense for those that fully integrate their custom inventory software, CRM, or lead generation with components on their sites.
However, if this doesn’t describe your business, you probably aren’t benefiting from expensive features baked into your high monthly costs.
Let’s change that.
Get exactly what you need, nothing more or less.
At 11B, we build beautiful websites on platforms that are so user friendly our clients can easily update their own content, add and remove listings, and manage lead forms themselves if they wish to, even from their phones.
Unlike most enterprise solutions that require monthly retainers, we typically charge a one time design fee, and the client pays the platform a small yearly hosting fee which in some situations can be one tenth of their curent rates.
CASE STUDY
CASE STUDY
See what we did to help Twin Hull Boats, a long-established boat dealer in Connecticut. Their previous enterprise system was outdated, difficult to update, and came with a high monthly retainer for external inventory management—much of which they didn’t regularly use.
11B redesigned the site on a scalable platform that Twin Hull could manage internally, cutting costs and improving efficiency. The new site features a modern design, stripped of unnecessary elements, and built to grow with the business. 11B also provided in-person training and custom visual guides for inventory updates, empowering the team to handle it all in-house.
We designed a full-bleed video banner featuring boat inventory and visuals of the surrounding area to create a more dynamic and immersive experience.
Simple inventory pages were designed to feature product imagery, an overview section and detail drop downs. We also created a page to house downloadable brochures for the brands carried.
We built a custom inventory filter to organize boat listings by brand, class, model year, length and condition.
The same was created for outboard engine inventory. A button bar to select between boat and motor inventory was built above the listings for efficient toggling.
We developed new introductory copy, sourced supportive imagery that reflected the brand’s aesthetic and created exciting image treatments to add more energy to the site’s presence.
We also re-invented the service page, designed custom iconography and an integrated form that connects users to the correct departments.
Since the dealership doesn’t keep every model in stock, it was important to create a dedicated brochure page showcasing all available options. This way, visitors can explore the full lineup without leaving the site like they previously had to.
The contact us and about us pages feature google maps integration for easy directions and an events section with email sign up was created to keep customers in the loop for future happenings.
Let’s get in touch.
Ready to start your project or have some questions? Call us or fill out this form and we’ll reach out to set up a call.
Hours:
Mon - Thurs: 10am-4pm
Fri: 11am - 4pm