4 Reasons Your Content Is Missing the Mark

Impactful content is integral and if it’s not resonating with your audience, it’s time to reevaluate your approach. Below are 4 reasons you might be falling flat:

It’s Boring and Looks Half-Assed: If your content lacks energy or seems slapped together, your audience will feel it. Sloppy or uninspired content gets scrolled on. Invest the time and effort making something inspiring and unique so your brand stays memorable and exciting.

It Lacks Uniformity or Is Too Uniform: Consistency is key in brand identity and too much variety can confuse your audience, while too little can make your content feel repetitive. Find a balance that allows your message to feel cohesive without becoming stale.

It Feels Stock-Heavy: You might be sucking the soul out of your viewers with over-reliance on stock photos or generic visuals that make your content feel inauthentic and detached. When your visuals lack personality, your audience senses it, and your content loses its emotional impact. Be sure to reflect your brand’s unique voice.

It Doesn’t Connect to Your Audience: A weak call-to-action (CTA) or a failure to directly meet your audience’s needs can leave your content falling short. Your CTA should be compelling, actionable, and clearly tie into what your audience cares about. Without it, you miss your chance to drive real engagement.

To make your content resonate, focus most on your authenticity and less on the quantity of posts. Do not race to over saturate your feeds.

- Blake Kinne

Need some help? 11B is here to work with you in identifying the best content strategy that will work for your goals. We can also help you create those strikingly beautiful visuals that can help with any of the above issues. Reach out today to get started.