Ethical Use of AI and What It Means for Designers

Ethical use of AI in graphic design would refer to using AI as a tool that draws exclusively from a closed database of proprietary works created by the agency. This ensures AI cannot access or replicate any content outside of the agency’s own creative assets, respecting artists' rights and preventing infringement. In this way, AI becomes a helpful assistant rather than a replacement, supporting designers by building on their ideas without undermining their creativity.

By using AI in this way, all original ideas it pulls from belong to the agency and its designers, maintaining the integrity of their work. Ethical AI serves to enhance the creative process, speeding up concept development, assisting with preliminary sketching and alleviating the burden of repetitive tasks. This allows designers to free up and focus more on high-level creative decisions, making their workflows more efficient and effective.

In summary, ethical use of AI can empower designers by allowing them to work faster, smarter, and more creatively, while preserving the integrity of their work and respecting intellectual property. This means we are going into a future well equipped to take on and handle more.

- Blake Kinne