Blake Kinne is the Creative Director of Goodnight Group’s The Flatiron Room‍ ‍(Murray Hill, NoMad, Miami) He is also the founder of 11B Studio, a design practice focused on visual identity and brand storytelling within premium markets.

11B Studio operates on the philosophy that a brand’s sense of authorship sets the emotional wavelength, while its identity and voice build the world around it.

Blake creates those worlds by asking the right questions, uncovering a brand’s true position, and engineering identities that hit loud, hold deep roots, and make looking like everyone else impossible.

For nearly a decade, Blake has shaped brands through rigorous strategic positioning and enduring visual systems. Grounded in market intuition, his approach fuses graphic design with high-level marketing strategy across digital and physical spaces.

Before establishing 11B Studio, Blake served as Associate Creative Director at The Visual Brand. There, he led initiatives for a broad portfolio of enterprise institutions, including KIND Snacks, Capri Ventures, Pantone, Hospital for Special Surgery, Henry Schein, Acclean, Nature’s Bounty, New York Power Authority, PFAFF, Singer, Husqvarna Viking and dozens more.

Blake holds a Bachelor of Fine Arts in Visual Communication Design from the University of Hartford and a Certificate of Specialization in Marketing from Harvard Business School.

Work available upon request.