Born under the wild Texas moon, Coyote Luna is more than just a new tequila start up. It’s rebellion in a bottle— so it needed a logo and label just as untamed.

The brand embodies the relentless underdog, so we created a logo and character with raw grit thats hard to forget.

For the First Edition bottle, we wanted the packaging to be striking and memorable, so we approached it’s box design like a statement piece.