Coyote Luna isn’t just a tequila startup—it’s rebellion in a bottle. That’s why it needed a logo and label wild and untamed like its spirit.

The brand embodies the relentless underdog, so we created a logo and character with raw grit thats hard to forget.

For the First Edition bottles, we wanted the packaging to be worthy of being kept or gifted, so we designed striking boxes that match the brand’s wild energy and help tell its story.