Client:
Henry Schein
Project:
Internal CMS website deisgn, development, animation storyboarding
Dental industry leader Henry Schein was in need of a temporary content management website to house all internal marketing materials, enabling seamless cross-downloading among their various high-level brands and extensions.
This project was designed by Blake Kinne prior to the formation of 11B Studio, during his time at The Visual Brand, which retains the relationship to the client and rights to the artwork.
The task was to design the user interface and upload protocols for employees to easily share assets across the various brands. A database was developed, filtered by brand, category, and product type, to effectively organize marketing materials.
An additional need was a series of informational product videos for their sales teams. The task was to develop an animation style that would serve as an extension of their brand, incorporating typography, iconography, and illustration elements.
