Singer, Husqvarna Viking, and PFAFF were all in need of fresh creative across their brands.

One task involved designing an exciting catalog that reflected Pfaff's cutting-edge technology, craft and high-fashion reputation, while another focused on revitalizing the packaging for Singer products.

This project was designed by Blake Kinne prior to the formation of 11B Studio, during his time at The Visual Brand, which retains the relationship to the client and rights to the artwork.